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For every [link widoczny dla zalogowanych] successful advertising campaign there are 2 or more complete failures. The trick is telling them apart before you sink in thousands of dollars. Now with [link widoczny dla zalogowanych] the availability of marketing software connecting with customers no [link widoczny dla zalogowanych] longer needs to be a guessing game.
Nobody knows whether your target market will respond to your new campaign, that's the problem. If you have a huge advertising budget you can always hire a firm of market researchers, consult with psychologist and run focus groups to test your ad. But they regularly get it wrong anyway. For the small business owner who can't afford consulting and test groups the situation is even worse. You're really stabbing in the dark.
But there is hope. By using testing in combination with marketing software you can assess the market prior to launching a campaign and over time build up a library of proven advertising messages that give you excellent returns time after time.
Run your own small test runs before launching your campaign in full. Try different messages, [link widoczny dla zalogowanych] formatting or advertising mediums to [link widoczny dla zalogowanych] find out what really gets the attention of your target audience. The results might surprise you. Testing is the only way to know for sure.
The trick with testing [link widoczny dla zalogowanych] is recording the results. Until recently results had to [link widoczny dla zalogowanych] be compiled manually and due to the man hours and money involved it was beyond the reach of all but the largest corporations. With marketing software you can quickly and easily track the results of your test campaigns. And many of these marketing software packages are surprisingly inexpensive.
Online and offline activities can be tested using your marketing software. And don't restrict yourself to mini trial or test campaigns. Track all your advertising. It's not uncommon for successful ads to suddenly go dead, unless you're recording the results you won't know (and keep wasting money on an ad that isn't bringing in business). By tracking all your marketing activities you will [link widoczny dla zalogowanych] know which campaigns aren't performing and drop them. You'll also be able to identify profitable campaigns to replicate in new [link widoczny dla zalogowanych] areas or in other advertising mediums. For example you might have a web page that generates [link widoczny dla zalogowanych] a lot of new business, you could turn that web page into a [link widoczny dla zalogowanych] long copy sales letter and try mailing it direct to households .
Often it isn't as simple as failure or success. Certain marketing messages may work better in particular areas or appeal to different demographic groups. A brochure might be a complete failure in one neighborhood but achieve success in another town or suburb. By testing and recoding the source of your customers you can determine which campaigns work best in defined areas, to specific groups and according to season. This will give you the ability to plan your marketing strategically and generate greater .
So the question is do you know which half of your marketing yields result [link widoczny dla zalogowanych] and which half is a waste of money? Testing is much less expensive than repeating an ineffective campaigns over and over again, so why not give it a go?
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