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|Posted: Mon 19:27, 14 Oct 2013 Post subject: jimmy choo chaussures Successful Product Launches
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First, is this a physical product or a digital product? Let's go with a digital product for this article - a product that is delivered via the Internet as soon as it is paid for.
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Now we're ready to figure out the marketing campaign for this product.
First we consider whether we want to have affiliates selling this product when it first launches. Or perhaps we want to first offer it as an exclusive to our email marketing list. Once these customers/fans have first crack, we can open up the sales to affiliates.
Do we want to first sell the product at an "introductory" price, then raise the price after one day or one week to its full amount?
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Do we want to launch the product as a scarce commodity? For example, when there have been 100 digital downloads the product will no longer be available? (This might be the strategy for a software product where you don't want too many people to be using the same software.) Or the product [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour pas cher soldes[/url] may only be available for a limited time.
What day of the week would be best to launch this type of product? What time in the month? Which month? Is there a natural tie-in to a holiday that will create more interest in the product?
Will we send out the product to reviewers ahead of the launch? Or wait until launch day so that no one has a look before the product launches?
Will we create a separate page on our website about the product launch? Or will we describe the product launch on an existing website page?
Is it the kind of product that we can give people a sample of the product in order to encourage them to buy the whole product? If so, will we put that sample only on our website or use article directories and other online [url=http://www.lcdmo.com/hollister.php]hollister france[/url] marketing strategies to distribute [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister[/url] the sample?
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What will be our refund policy?
The above questions are meant to stimulate thinking about the kinds of considerations that go into the pre-planning of a product launch. While not all the questions are relevant for every launch, it's a good idea to consider numerous pieces of a launch strategy beforehand.
And then after the launch, it can be a good idea to record what lessons have been learned in order to prepare for the next successful product launch.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The
Wharton School and is an Internet business consultant whose company
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