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jimmy choo chaussures Successful Product Launches

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PostPosted: Mon 19:27, 14 Oct 2013    Post subject: jimmy choo chaussures Successful Product Launches

A successful [url=]jimmy choo chaussures[/url] product launch can require extensive pre-planning before you [url=]louboutin pas cher[/url] ever make your first sale of the product.

First, is this a physical product or a digital product? Let's go with a digital product for this article - a product that is delivered via the Internet as soon as it is paid for.

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Now we're ready to figure out the marketing campaign for this product.

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Do we want to launch the product as a scarce commodity? For example, when there have been 100 digital downloads the product will no longer be available? (This might be the strategy for a software product where you don't want too many people to be using the same software.) Or the product [url=]barbour pas cher soldes[/url] may only be available for a limited time.

What day of the week would be best to launch this type of product? What time in the month? Which month? Is there a natural tie-in to a holiday that will create more interest in the product?

Will we send out the product to reviewers ahead of the launch? Or wait until launch day so that no one has a look before the product launches?

Will we create a separate page on our website about the product launch? Or will we describe the product launch on an existing website page?

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Will we use free social media marketing to announce the product launch or will we also do [url=]jordan pas cher[/url] a PPC (pay per click) campaign?

What will be our refund policy?

The above questions are meant to stimulate thinking about the kinds of considerations that go into the pre-planning of a product launch. While not all the questions are relevant for every launch, it's a good idea to consider numerous pieces of a launch strategy beforehand.

And then after the launch, it can be a good idea to record what lessons have been learned in order to prepare for the next successful product launch.
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