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One of the most important skills that you can develop as an affiliate marketer [link widoczny dla zalogowanych] is the ability to write good sales copy. Unfortunately, sales copy writing is not something that comes naturally to most of us and it can seem like a formidable task. Fortunately, good copy writing is a skill that you can quickly develop.
If you look around at internet marketing sites, you will see that all good sales copy follows a proven formula which includes the following ingredients:
1. An [link widoczny dla zalogowanych] attention grabbing headline - The objective of your headline (the words in big font right at the beginning) is to grab your reader's attention like a magnet and pull [link widoczny dla zalogowanych] them into the rest of your sales copy. This is critical. Without a great headline, it won't matter how awesome the rest of your sales copy is. You will have already lost your reader to another website!
2. A sub-headline - A good sub-headline maintains the reader's interest [link widoczny dla zalogowanych] and act as a natural [link widoczny dla zalogowanych] transition from the headline to the body of your sales copy.
3. The body of your [link widoczny dla zalogowanych] sales copy - The body of your copy must continue to hold the reader's attention right through to the end. It should include the following elements:
a) a discussion of the problem that your reader is looking to solve.
b) the hint of a possible solution to the reader's problem. ("Suppose I could show you a product that would cure your baldness for good!")
c)a description of the product itself including proof and testimonials.
d) the offer. (Here you will include your link to the product, any bonus products that you are [link widoczny dla zalogowanych] offering to induce the sale, your guarantee (if any)and any other incentives which you can offer in order to motivate the reader to take action right away.
When writing your sales copy, always [link widoczny dla zalogowanych] keep in mind that it should appeal to the reader's emotion rather than his or her intellect since it is emotions (like desire, for example) which motivate people to make purchases. To achieve this goal, focus at least 70% of your sales copy on "benefits" or, in other words, how the [link widoczny dla zalogowanych] product will make your prospect's life better (i.e. beautiful hair, a perfect body, more money) and not more than 30% on the product's features (the elements that are descriptive of the product itself and not the results it will achieve for the reader). An example of a feature might be "works great on both a PC or Mac". It's a nice marketing point but it doesn't evoke emotion in the reader.
As you study the art of writing sales copy, you'll notice that good sales copy always follows the formula set out above for one reason - it [link widoczny dla zalogowanych] always works.
Sean Kells [link widoczny dla zalogowanych] teaches affiliate marketing at ReviewAroo [link widoczny dla zalogowanych] Internet Marketing College. Discover more about great writing skills and grab your copy of his new ebook, 7 Days to Online Profits at:==> ReviewAroo.com

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