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Train and Select your Booth Staff
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Do Not Sell to Everyone You Meet
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Establish and Tightly Manage the Follow Up Process
The follow up is extremely important because it is where the greatest number of sales is going to be made. Most sales do not occur on the day of the show; what happens on the day is that initial contacts are made, qualification is carried out and information is gathered with undertakings to conduct follow up after the event.
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